Craig Randall, NVSI Director of Enablement Strategies
In the late 1990s, my first foray into the private sector was as a training coordinator for a large manufacturer. I was hired by a visionary operations manager who saw the necessity of consistent, replicable, scalable training and enablement. Within a month of my hiring, the operations manager was gone. I left by the end of the year as I saw the organization wasn’t quite ready for what I—and the recently departed operations manager—had envisioned. A lot has happened in the past couple of decades. Your ability to empower your teams on-demand has grown exponentially. Let’s take a closer look at how you can pull this off.
Seriously: Do More with Less
It’s no secret that human resources departments are typically understaffed and overworked. Add in the training and enablement that larger companies require across business units, and you’re adding more to the load. Organizations face the constant challenge of keeping their teams informed and equipped to perform their roles effectively. Traditional training methods have either fallen off or have been forced to adapt to the new “work from home” (WFH) reality. The ability of enablement programs to engage employees or provide the specific knowledge needed for optimal performance continues to be a challenge. This is where targeted, short-form, on-demand video enablement content steps in as a powerful option.
What is Video Enablement?
Video enablement leverages the power of video to deliver concise, relevant information to employees exactly when they need it. Think of it as bite-sized learning designed to boost understanding and drive both competency and action. By providing easily digestible content directly to employees, companies can unlock a wealth of benefits across various business units. We will list just a few of these here.
The Business Value of Targeted Video Enablement
There are several benefits to leveraging targeted video enablement in your business. We will review some of the key ones here.
Improved Employee Understanding and Performance:
- Clarity and Focus: Short, targeted videos cut through the noise and deliver information with laser focus, ensuring employees grasp key concepts quickly. This leads to a deeper understanding of their roles, responsibilities, and company processes.
- Enhanced Knowledge Retention: Visual learning is proven to be more effective than traditional methods. Videos engage multiple senses, making it easier for employees to retain information and apply it in their day-to-day work.
- Reduced Errors and Increased Efficiency: By providing clear guidance and best practices, video enablement minimizes confusion and reduces costly errors. This translates to increased efficiency and productivity across the board.
Accelerated Onboarding and Training:
- Faster Ramp-Up Time: Onboarding new hires can be time-consuming and overwhelming. Video enablement accelerates the process by providing readily available information on company culture, policies, and role-specific training. This allows new employees to become productive contributors faster.
- Consistent Training Delivery: Ensure every employee receives the same high-quality training, regardless of their location or schedule. On-demand videos provide a consistent and standardized learning experience, eliminating inconsistencies and knowledge gaps.
Boosted Sales and Customer Satisfaction:
- Empowered Sales Teams: Equip your sales force with the knowledge and tools they need to succeed. Also, product demos, customer success stories, and competitive comparisons delivered through engaging videos can significantly improve sales performance.
- Enhanced Customer Support: Provide customers with self-service video tutorials and FAQs to address common questions and issues. This empowers them to find solutions quickly, leading to increased satisfaction and reduced support costs.
Improved Communication and Collaboration:
- Effective Knowledge Sharing: There are few better ways to empower your teams on-demand than facilitating knowledge transfer between teams and departments. In addition, subject matter experts can easily share their insights and best practices through short videos, fostering a culture of collaboration and continuous learning.
- Engaging Internal Communications: Keep employees informed and engaged with company updates, announcements, and training initiatives through visually appealing video content. Additionally, this can be far more effective than traditional email or written communication.
Measurable ROI and Continuous Improvement:
- Track Video Engagement: Monitor video views, completion rates, and feedback to gain insights into employee engagement and knowledge gaps. This data allows you to measure the effectiveness of your video enablement program and make data-driven improvements.
- Targeted Content Creation: Identify areas where employees require additional support and create targeted video content to address specific needs. This ensures your video enablement program remains relevant and impactful.
So Why Not?
Most businesses understand the need for targeted education and enablement content. In addition, the challenges continue to be bandwidth, expertise, and scalability. At NVSI, we’ve embraced the power of artificial intelligence to address these challenges and create compelling, relevant, scalable content that meets the evolving needs of today’s most competitive enterprises.
We should talk if your business faces any of the challenges mentioned above. NVSI can show you how taking your concepts from imagination to realization isn’t as complicated as it may seem. Also, partnering with a company that has “been there and created that” is the missing piece you need to start taking advantage of video enablement for your team. Contact us to see how you can empower your teams on-demand today.
