NextVision Sales Institute
Content marketing is a type of marketing that attracts prospects and customers by creating and sharing free content online. The technique does not involve direct sales. Instead, its goal is to build trust and rapport with a targeted online audience that leads to sustainable brand loyalty. There are a variety of options for providing useful […]
As millennials increase their influence and purchasing power, businesses large and small are looking for effective ways to attract their interest, their dollars, and their advocacy. One of the best ways to cultivate loyalty among younger consumers is with cause marketing. Cause marketing refers to a business’s support of an initiative, a nonprofit organization, or […]
With respect to upcoming trends, it’s been said that there are those who make it happen, those who let it happen, and those who wonder what happened. Today’s marketing landscape is changing with the speed of technology. Now more than ever, marketers need to embrace new methods of brand engagement, new business models, new technologies, […]
Social media is an important reality for any SME or start-up in today’s marketplace. Social media can help raise Google search rankings, enhance communication and engagement with customers, and boost customer retention, brand awareness, and sales. But how should you begin? Which platforms should you use? What should you post? Target Audience First, consider your […]
If you want to really impress, convince, convert an audience, or build some structure and excitement into your presentations. Here’s how: Tell a Story Organize your facts into a story. Stories are more interesting and memorable than facts are. When presenting to clients, tell a story that demonstrates the impact of your product/service or take […]
The Power of Personal Branding Apple, Nike, Coca Cola, and McDonalds: They’re all brands you know and trust to deliver on their promise of value. But to your customers, you are a brand, with the same responsibility to deliver on your promises, and the job of promoting the brand of “you.” Consider yourself the marketing […]
