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Small businesses are the envy of larger companies: they’re nimble and able to adjust their marketing and customer offerings on a dime. However … when was the last time you audited your company’s processes, including bookkeeping, accounting, inventory, and production, and made them earn a place in your business? The key is: in asking tough […]

You work. You play. You live in two separate worlds that seldom collide. This was the way it was for previous generations. Today’s workforce, however, is introducing a new dynamic; the lines between work and home are blurring. At the heart of this change Is the development of close work friendships. Socializing with coworkers is […]

Still small? Start thinking big! The idea’s not original, Google it and you get more than 7 million results, but that doesn’t mean it can’t change your business … and your life. As Anne Bachrach noted in a recent LinkedIn post, “Whether or not you realize it, your earnings will always be in line with […]

Like it or not, the world is in flux and the way we do business is changing. In fact, big changes are occurring in virtually every industry, and savvy entrepreneurs are finding ways to embrace emerging business trends. It’s not always easy to spot emerging trends To know what’s a trend and what’s a fad, […]

As a start-up, your focus is mainly on the bottom line. But as your business grows and evolves, a look at some key performance and financial metrics is warranted. Here are some critical metrics to track. Customer acquisition cost (CAC) The cost of acquiring a new customer includes everything from the cost of goods sold […]

A good mentor can make a difference in the careers—and lives—of their mentees. Call it giving back or preparing for the future: mentoring, when done thoughtfully, with respect and open communication, can be beneficial to both sides. Here are some best practices for successful mentoring: Seek out opportunities to help your mentee grow and learn.Help […]

How is this accomplished? By measuring customer value. It is important to periodically take these measurements to understand your marketing effectiveness. Too many business owners fail to make these calculations. Often, the lack of effort is simply due to a lack of understanding, but the process is actually quite simple when broken down into five […]

Pointless, endless meetings are the bane of the workweek. But meetings don’t have to be a boring waste of time. Use the following tips to make your meetings more productive. Start with proper preparation Before calling a meeting, have a clear purpose, a well-defined agenda, and specified outcomes that you want to achieve. Limit the […]

At some point in your career, you will almost certainly be called upon to express a point of view, take a position, or recommend an action that is counter to that held by the majority. Standing alone in the face of dissent requires the courage of your convictions. And, regardless of your gender, ethnicity, stature, […]

Real leadership requires two things: a vision of what’s possible, and a talent for motivating others to make that vision a reality. But how do we recognize leadership when we see it? And more important, how can we build those all-important leaders of tomorrow, today? In an Entrepreneur article, writer Nicolas Cole describes leadership as […]