Increasingly, large firms are learning lessons that small business people have known from time immemorial: Small works. More and more large corporations are shedding subsidiaries and nonstrategic divisions to focus on core competencies. The trend has shaken up the tech industry, where companies such as Hewlett Packard, eBay, and IBM have spun off or divested […]
Are You Using the Start/Stop/Continue Technique?
The Start/Stop/Continue technique is a simple and effective way to get customers to reflect on their experiences with your company and help you identify areas for improvement or expansion going forward. The procedure requires no special equipment, training, or knowledge, and you can easily adapt the technique to gain helpful insights into products, services, methods, […]